New ‘Official Refreshment Provider’ to feature prominently on Legion FC kits
BIRMINGHAM, AL (Feb. 14, 2022) – Birmingham Legion FC today announced Birmingham Coca-Cola as the official jersey partner of the club. The premier non-alcoholic beverage provider has signed a five-year agreement and will feature prominently on Legion FC kits, at Legion FC games and events, and on public-facing platforms.
“As Legion FC approaches the 2022 season, we continue to make important strides as a club,” said Legion FC President and General Manager Jay Heaps. “We are extremely proud to announce Birmingham Coca-Cola as an essential partner, demonstrating another significant step forward as we move into Protective Stadium.”
Birmingham Coca-Cola Bottling Company Marketing Director Scott Smith said, “Our new partnership with Birmingham Legion FC is another example of Birmingham Coca-Cola investing in local organizations who continue to make a dedicated effort to move Birmingham in a positive direction. The utilization of Protective Stadium as the new home of Legion FC will make the team and the city premier entities in the USL Championship.”
Birmingham Coca-Cola Bottling Company will receive exclusive rights as the official refreshment and hydration provider for Birmingham Legion FC. In addition to branding on the front of all Legion FC jerseys, the Coca-Cola and BodyArmor logos will be prominent at all official club events and integrated within digital and broadcast content. BodyArmor will also serve as the exclusive Sports Drink for the Legion FC players, coaches and supporting staff.
The partnership and jersey unveiling will be highlighted before media and season ticket holders at this Friday’s ‘Meet the Team’ event, from 4:30-6:00pm CT at the Club Lounge at Protective Stadium, located at 1020 24th St N, Birmingham, AL 35203. Check out the event announcement HERE.
Legion FC 2022 Season Ticket packages are available now starting at just $100, and include access to this event, as well as tickets to the club’s exhibition match versus Atlanta United this Sunday, and all 17 regular season USL Championship home games.
For more information fans are encouraged to check out bhmlegion.com/2022tickets or contact the Legion FC Ticket Office.
About Birmingham Legion FC
Launched in 2018 as an expansion member of the USL Championship, Birmingham Legion FC is the Magic City’s first and only locally owned and operated professional soccer franchise. Legion FC qualified for the USLC Playoffs following each of the club’s first three seasons, and currently plays all home matches at the brand-new Protective Stadium in downtown Birmingham. For 2022 season ticket information and to purchase official Legion FC merchandise, please visit bhmlegion.com. Supporters are encouraged to download the Legion FC app and follow @bhmlegion on Facebook, Instagram, and Twitter for the latest club news.
About Coca-Cola Bottling Company United
Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the second largest privately held Coca-Cola bottler in North America and the third largest bottler of Coca-Cola products in the U.S. Now with its fifth generation of family working in the business, Coca-Cola UNITED has approximately 10,000 associates located in more than 60 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi, and Tennessee). Historically significant franchises within our Coca-Cola UNITED family include Chattanooga, the world’s first Coca-Cola bottler; Atlanta, home of the worldwide Coca-Cola System; and Columbus, Georgia, development site of the original Coca-Cola formula.
Coca-Cola UNITED is engaged in the production, marketing, and distribution of a diverse portfolio of leading sparkling (Coca-Cola®, Diet Coke®, Coke Zero Sugar®, Dr Pepper®, Sprite®, AHA® and Fanta®) and still (smartwater®, Dasani®, POWERADE®, BODYARMOR®, Fairlife®, Gold Peak®, Monster® and Minute Maid®) non-alcoholic brands under exclusive franchise agreements principally with The Coca-Cola Company® and Keurig Dr Pepper®.
For 120 years, Coca-Cola UNITED has remained true to its foundational core values of Quality, Excellence, Integrity and Respect. Local relationships, personalized customer service, and strong community engagement have been the foundation of our business for more than a century. Each year, millions of dollars are invested in our local communities, supporting education, community development, sustainability and nonprofit organizations that empower and impact those in need.
