LEESBURG, VA. (April 27, 2023) – Loudoun United FC today announced a new partnership with award-winning regional craft beverage company Bold Rock Hard Cider (“Bold Rock”).
“Loudoun United welcomes Bold Rock to Segra Field,” said Doug Raftery, Loudoun United FC Executive Business Officer. “We are committed to delivering an exceptional fan experience, and that includes partnering with local businesses to offer a variety of top quality concessions.”
Bold Rock’s hard cider and craft cocktails will be available at all Segra Field events. Fans can be on the lookout for a mixture of popular ready-to-drink canned products and cider options.
“We’re excited to partner with Loudoun United FC to serve the Northern Virginia community” said Madeline Doering, Brand Manager, Bold Rock. “Over a decade has passed since the first bottle of Bold Rock rolled down the production line but we’re still fueled by the same principles that initially made Bold Rock a household name – high quality apples, attention to detail, a commitment to innovation, and a respect for the land.”
Founded by John Washburn and Brian Shanks in June of 2012, Bold Rock is America’s leading regional craft cider brand, producing accessible hard cider varieties and canned cocktails with bold and refreshing flavor from locally sourced apples in Nellysford, Virginia and Mills River, North Carolina, where Bold Rock boasts cidery and taproom locations.
Beyond brick and mortar locations in Charlottesville, Virginia, Charlotte, North Carolina, and Asheville, North Carolina, Bold Rock distributes to more than 20 states primarily on the East Coast and has expanded beyond hard cider to include hard tea, hard lemonade, craft spirits, and ready-to-drink craft cocktails.
About Loudoun United FC
Loudoun United FC (LUFC) is the highest-level professional soccer franchise in Loudoun County, Virginia. The club plays in the United Soccer League (USL) Championship, one of the most successful professional soccer leagues in the world. LUFC was founded by Major League Soccer club D.C. United in 2018. For more information and to purchase tickets, please visit www.loudoununitedfc.com.
