Loudoun United Football Club announce new partnership with Bold Rock for the 2025 season
Leesburg, VA (March 26th, 2025) – Loudoun United Football Club has announced a new partnership with Bold Rock for the 2025 Season, sponsoring the Bold Rock Happy Hour that will take place from 30 minutes prior to full gates opening, until Kickoff! The Bold Rock Happy Hour in the LUFC Beer Garden will feature promotions on all Bold Rock products for the 2025 Season.
“As we continue to improve fan experience at Segra Field, bringing in the large, well-known brand Bold Rock was a no-brainer for the club. The Bold Rock Happy Hour is the perfect way for our fans to start off their Loudoun United FC matchdays here at Segra Field.” – Executive Business Officer of LUFC, Angela Baroni Barzonsky
“We are excited to partner with Loudon United FC to serve the Northern Virginia community. We are thankful to have passionate and loyal fans who have supported us in our home state since 2012,” said Brand Manager for Bold Rock, Veronika McKenney. “We continue to stand by our principles to ‘Be Bold. Tread Lightly. Make it Happen” with our commitment to continuous innovation, consistent product quality, and ongoing investment in our community partnerships.”
About Loudoun United FC
Loudoun United Football Club (LUFC) is the highest-level professional soccer franchise in Loudoun County, Virginia, and plays at Segra Field. Founded in 2018, the club competes in the United Soccer League (USL) Championship, one of the most successful professional soccer leagues in the world. For more information and to purchase tickets, please visit www.loudoununitedfc.com.
About Bold Rock
Founded in June 2012, Bold Rock crafts a variety of hard cider styles from apples harvested in the Blue Ridge Mountains of Virginia and North Carolina. The leading regional cider brand in the United States has two regional production facilities – the flagship Cider Barn in Nellysford, VA, and a Cidery & Taproom in Mills River, NC. Additionally, Bold Rock has taprooms at Carter Mountain Orchard near Charlottesville and at Brewers at 4001 Yancey in Charlotte, NC. Bold Rock’s award-winning line of hard cider varieties includes the flagship Apple, favorites such as Imperial and Blackberry, and the best-selling seasonal cider assortment in the country. In addition to hard cider, Bold Rock has innovated across a wide spectrum of craft beverages to incorporate ready-to-drink cocktail and hard lemonade products which all feature the trademark Bold Rock commitment to refreshment and robust flavor. In November 2019, Bold Rock joined the Artisanal Brewing Ventures family of brands, which also includes Southern Tier Brewing Company, Victory Brewing Company, and Sixpoint Brewery. Collectively, the company is a top 6 regional craft brewer in the United States. Artisanal Brewing Ventures is headquartered in Charlotte, NC, and has operations in Brooklyn, NY, Manhattan, NY, Lakewood, NY, Buffalo, Cleveland, Pittsburgh, and metro Philadelphia.
